In the media: Timewatch CEO says Microsoft Surface 2 should be pitched at business & education markets

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  • September 25, 2013
The Surface 2 - for work or play?

Timewatch CEO Graeme Wright was quoted in the media following the launch of Microsoft’s Surface 2 tablet in New York last Monday. Whoops and hollers from the company’s employees filled the auditorium where Microsoft launched its latest device but Wright told the Sydney Morning Herald that the Surface 2 should be pitched as a tool for business and education rather than a trendy tablet.

The Surface 2 - for work or play?

The Surface 2 – for work or play?

 

From the article:

Surface 2 comes with “Outlook, ensuring that your calendar alerts are the first thing you’ll see when you sit back on the couch and pick up your tablet,” wrote Slate’s Will Oremus who believes a tablet is for play not work.

Graeme Wright, chief executive of scheduling software company Timewatch, agreed with this view but perhaps for different reasons. Wright said Surface 2 should have been pitched at business and education markets.

“They are letting everyone compare Surface to an iPad and to a MacAir but it is different,” Wright said.

Timewatch CEO Graeme Wright was quoted in the Sydney Morning Herald.

Timewatch CEO Graeme Wright was quoted in the Sydney Morning Herald.

 

Wright also told the Sydney Morning Herald:

“Our schools have a bring-your-own technology policy so what should my daughter take to school? A PC? Too heavy. An iPad? Pointless – no Office. A MacBook Air with Office on it? Too heavy and too expensive. A Surface? The original is around $350 with Office installed and the Surface 2 is $450. I’ll take one of those and so will everyone in her class.”

Read more: http://www.smh.com.au/it-pro/business-it/surface-2-a-business-tool-pitched-at-the-wrong-crowd-20130924-hv1te.html

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